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Store at Neumarkt 24 in Zurich

Sustainability and Swiss craftsmanship Cervo Store offers a shopping experience with sense and style. Whether shoes, dresses, belts, accessories or jewellery: the philosophy of slow fashion, ecological and ethical production, local quality craftsmanship and beautiful design can be found in every piece. Waste and ecological materials are used, environmentally friendly production processes and longevity in production, manufacture and design are taken into account. From Thursday to Saturday, the founders tell the story behind every piece they produce in person in the shop. There are stories of old fishing nets from which stylish swimwear is created(kaio swim); of Appenzell traditions and their contemporary interpretation as belts and jewellery (Appenzell Belt and AVA Accessories); of red deer and wild deerskin shoes(Cervo Volante);...

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Double the sleeves for double the fun

Puffed sleeves, sleek sleeves, bulky sleeves, bat wing sleeves – they’re all extra long for the third straight fashion season. This trend hasn’t died out and it’s not going anywhere soon. So where do oversized sleeves come from and why should you be excited to wear them this season? Extra long sleeves are not a new idea. In the 12th and 13th centuries in Western culture extra long sleeves were a sign of wealth. They showed everyone that the wearer could afford both extra fabric and a better tailor. Further back than that, in Han Dynasty China, the Han-fu was a decadent and beautiful garment worn by the elite with layers of extra long sleeves in beautifully coloured silks. You...

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How to Shop Consciously: A New Wave of Ethical Browsing

From sustainable production to fair labor practices, your fashion choices are about more than simply what’s trending. For that reason, shopping platform Explore Wear aims to make ethical shopping easy. Ethical fashion has made a huge impact on our 21st-century shopping trends, particularly as a new wave of socially conscious shoppers emerges in full force. This growing movement has put new pressure on big brands to use sustainable manufacturing and fair worker treatment at home and abroad. While big brands catch up, shoppers have turned instead to smaller businesses—especially handmade shops—with a more transparent production model. Aside from our voting power, our consumer power is one of the most powerful forces driving change. Each coin we spend supports the business...

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